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Below is a list of the top 10 most-viewed news items on our site for the week ending April 25, 2026.
By: Rachel Klemovitch
The report identifies trends, drawing from over 200 million product reviews, member data, and an annual member survey in North America.
IPSY will be the official jersey abdomen partner of the Las Vegas Aces and its branding will appear on the abdomen of all Aces jerseys.
Makeup artist and entrepreneur shares her most-coveted essentials to help members unlock the creativity in their own hands.
This new video showcases beauty as a creative and joyful hobby.
This box stems from an increasing interest in brands created by makeup artists, found in IPSY’s Beauty Discovery Report.
The new report predicts a makeup artist beauty movement and shows a surge in Gen Z and Millennial trends.
The May Icon Box features the new Favorite Daughter Grecian Night and Italian Summers Fragrance Duo.
Gabrielle Union will also narrate Ipsy’s ‘Black Joy Is Beauty’ social campaign.
By: Beauty Packaging Staff
Ipsy collaborated with Pantone and will debut a collection featuring the 2025 Color of the Year, Mocha Mousse.
By: Marie Redding
The runner-ups for top makeup trend of the year are Blush Blindness, Brat Makeup, Coquette and Mob Wife.
Reality TV icon creates the ‘ultimate pampering’ box.
Smith brings over two decades of experience to help strengthen Ipsy as a leader and innovator in the beauty industry.
This limited-edition joint box launches August 1 and Ipsy subscribers can reserve spots starting July 9.
IPSY’s May Icon Box features One/Size Founder for the Ultimate Glam Collection.
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